José Antonio Rosa, Ph.D.

Dr. José Antonio Rosa serves as the inaugural Faculty Fellow in the Division of Diversity and Inclusion.  In his three-year administrative term, he will advance university efforts toward greater diversity, equity, and inclusion through a series of innovative projects that contribute to these values being integral to how members of the Iowa State community see themselves and experience the institution.

Initiatives Dr. Rosa will be furthering include:

  • Institutionalize the Sustaining the Academic Pipeline workshop series first offered in the 2016-17 academic year
  • Analyze data from the COACHE (every four years) and fall 2017 campus climate survey, and identify and address faculty climate concerns
  • Assist Faculty Senate leadership with its priorities in diversity
  • Facilitate innovative faculty trainings in the areas of diversity, equity and inclusion
  • Incorporate education and training topics into existing faculty development programming -- for example, monthly department chair workshops, new faculty workshops, academic administrator orientation and other general workshops for tenure-track and term faculty
  • Collaborate with ISU ADVANCE to expand efforts to recruit, retain and advance women and underrepresented faculty members


More about Dr. Rosa - excerpt from faculty profile:

Dr. José Antonio Rosa is Professor in Marketing and John and Deborah Ganoe Faculty Fellow at Iowa State University. As an academician, José has studied topics such as subsistence consumer behavior and innovativeness, low literacy consumer behaviors and decision making, the social evolution of markets, and the role of embodied knowledge in consumer and managerial thinking. His research has been published in peer reviewed publications such as Journal of Marketing, Academy of Management Journal, and Journal of Consumer Psychology; and he serves on the Journal of Marketing Editorial Board. José has taught on marketing management, consumer behavior, and managing for innovation to undergraduate, professional graduate, and doctoral students. He was an ACE Fellow in 2013-2104 at Eastern Illinois University. In addition, he serves on the Transformative Consumer Research Advisory Board, and has been involved with The PhD Project since the mid-90s. The PhD Project is a joint effort between industry and academia to increase the number of underrepresented minority professors in business schools. José has mentored and advised students regardless of race or ethnicity at all levels throughout his career. He was recognized for such efforts with the 2016 American Marketing Association’s Williams-Qualls-Spratlen Multicultural Mentoring Award and inducted to The PhD Project Hall of Fame in November 2016. José holds degrees from University of Michigan, Dartmouth College, and General Motors Institute (Kettering University). In his professional career, José held management positions in marketing and manufacturing in the automotive and banking industries.